// Product Strategy
I take products from zero to one. Then, if they need it, from one to scale. Different skills. I’ve learned where one stops and the other starts.
I worked on Tyl by NatWest, helping them re-enter merchant services after years shut out by regulators. I worked inside Google Android, where two patents came out of building things nobody had built yet.
Product-market fit needs testing against, over and over. That’s the job I actually do.
I'd love to tell you more.
// Interaction Design
How something works matters to me as much as how it looks. I started as a front-end developer and accessibility specialist, back when interaction design wasn’t yet a job title anyone recognised.
I design for the point where a person meets new technology and has to make sense of it fast. Connected products. AI interfaces. Financial dashboards people check five times a day out of anxiety. The interesting problems are usually about trust and clarity. Decoration is easy by comparison.
I was technical reviewer for O’Reilly’s Designing Connected Products, on the strength of having actually built the things it described.