Act → Observe → Evaluate → Adjust ↩

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I lead teams that turn ideas into remarkable products that customers love.

The pursuit of the cutting edge and appetite for complexity mean my career connects the dots between marketing agencies, innovation studios, and in-house product/service design leadership roles in many industry verticals.

This broad experience means I add value by combining creativity, taste, and compelling narrative with insight, inclusivity, business sensitivity, technical understanding - and the critical pragmatism required to ship and scale large multi-platform products and services.

I am a key contributor, leading teams at every stage of the modern development process, from insight and vision to launch and iterative optimisation.

Thinking by prototyping is a key part of my approach to design.

I'd love to tell you more.